Using Behavioral Science in Marketing: How to Instinctively Influence Customer Behavior


$25.99


Description This book explores the use of behavioral science principles in marketing to better understand and influence customer behavior. It provides practical insights and strategies for marketers looking to enhance their campaigns.
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About this item

  • Explains key behavioral science concepts in a marketing context
  • Offers real-world examples and case studies
  • Provides actionable tips for implementing behavioral science tactics in marketing campaigns
  • Written by experts in both marketing and behavioral science
  • Easy-to-read and engaging style